RTÉ Continues Multiplatform Expansion with Plasma Gold-Powered Aertel Digital
Irish national broadcaster RTÉ has successfully launched the new Aertel Digital version of its online teletext service – www.rte.ie/aerteldigital - powered by Screen‟s „SysMedia Plasma Gold technology‟. The expansion is an important step for RTÉ in the move towards digital switchover as it replaces website content currently reproduced from its teletext service on analogue TV.
The Aertel teletext-on-the-web service derived from RTÉ‟s analogue TV output has been tremendously popular. Emer Conlon, IT Project Manager, RTÉ, says, “The analogue service accounts for 10 per cent of the total www.rte.ie traffic. At analogue switch-off we must replace this with a replica of our digital TV teletext output and that‟s what the Plasma Gold technology is enabling.”
Conlon highlights the fact that online Aertel users value the „short-bite‟ form of information and the ability to navigate quickly using well-known page numbers, and this functionality has been maintained in the new version. Over 500 pages of up-to-the-minute news, sport, financial and other popular listings are carried, including a dating service.
The service is managed through the Plasma Gold system that powers both the current digital TV teletext system as well as mobile output. A new XHTML Output Gateway has been integrated with RTÉ‟s website. Conlon adds, “We had to work through quite a few specific browser issues to make sure this service worked correctly, a process that the company was able to advise closely on.”
Aertel Digital online is the latest example of an ongoing digital multiplatform extension of RTÉ‟s teletext services. Key to this expansion strategy is the need to avoid duplicating editorial effort. Equally important is the ease with which advertising is supported across the multiple platforms: enabling existing content and advertising to be leveraged in this way to broaden reach without extra editorial effort is one of the key benefits of Plasma Gold.
Andrew Lambourne, Business Development Director, Screen, says, “We are delighted to continue to provide enabling technology as RTÉ develops its multiplatform output. Broadcasters of all shapes and sizes need to embrace the opportunities offered by multiplatform delivery, particularly in the online areas of web and Connected TV, and we are here to help them do that.”
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